Zego insurance on-demand

Zego wanted a new product vision to help them scale their on-demand insurance product. We created a north star prototype to unify their experiences and a design system to support the three year transition.

15%

15%

15%

Conversion

A 15% conversion uplift in completed applications.

Faster Handoff

Huge efficiency gains for designers and developers.

40%

40%

40%

£14m Extra Revenue

Increase in annual revenue based on the early conversion data.

14m

14m

14m

...there's enough work here to keep us sustained for years and the design system stuff is incredible. We’ve already seen a benefit, it’s already sped us up significantly.

...there's enough work here to keep us sustained for years and the design system stuff is incredible. We’ve already seen a benefit, it’s already sped us up significantly.

...there's enough work here to keep us sustained for years and the design system stuff is incredible. We’ve already seen a benefit, it’s already sped us up significantly.

Kyrsten McKartney - Lead Product Designer

Thanks for the walk through, It looks fantastic!

Thanks for the walk through, It looks fantastic!

Thanks for the walk through, It looks fantastic!

Vicky Wills - Chief Technology Officer

Thank you for the support with the onboarding flow - it’s been really useful. We’re now in a place where it’s all been shipped to have a look at user research and really test that flow. Brilliant!

Thank you for the support with the onboarding flow - it’s been really useful. We’re now in a place where it’s all been shipped to have a look at user research and really test that flow. Brilliant!

Thank you for the support with the onboarding flow - it’s been really useful. We’re now in a place where it’s all been shipped to have a look at user research and really test that flow. Brilliant!

Alix Lauzon - Product Manager

Design System

Build a consistent and clear brand identity with a custom design system or toolkit.

Heading Font

Modern Era Bold

Body Font

Modern Era Regular

White

Gray 50

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Gray 500

Gray 600

Gray 700

Gray 800

Gray 900

Gray 950

50

40

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Red

Purple

Neon

Orange

Cyan

Pink

Blue

Black

Heading Font

Modern Era Bold

Body Font

Modern Era Regular

White

Gray 50

Gray 100

Gray 200

Gray 300

Gray 400

Gray 500

Gray 600

Gray 700

Gray 800

Gray 900

Gray 950

50

40

30

20

Red

Purple

Neon

Orange

Cyan

Pink

Blue

Black

Heading Font

Modern Era Bold

Body Font

Modern Era Regular

White

Gray 50

Gray 100

Gray 200

Gray 300

Gray 400

Gray 500

Gray 600

Gray 700

Gray 800

Gray 900

Gray 950

50

40

30

20

Red

Purple

Neon

Orange

Cyan

Pink

Blue

Black

I’m super happy, it’s great and it’s in line with all the stuff we wanted!

I’m super happy, it’s great and it’s in line with all the stuff we wanted!

I’m super happy, it’s great and it’s in line with all the stuff we wanted!

Head of Design and UX

Zego Northstar Prototype

The native app flows includes comprehensive designs for auth, dashboard states, process flows for topping up a preloaded balance, viewing and downloading documents, chat, and a self help guide.

The native app flows includes comprehensive designs for auth, dashboard states, process flows for topping up a preloaded balance, viewing and downloading documents, chat, and a self help guide.

Dashboard and App feature UI Designs
Dashboard and App feature UI Designs
Dashboard and App feature UI Designs
Dashboard and App feature UI Designs
Dashboard and App feature UI Designs
Customer Support and Chat UI Designs
Customer Support and Chat UI Designs
Customer Support and Chat UI Designs

Zego Design System

We built complete design system in Figma to help them iterate fast and scale up smoothly across different platforms. We fine-tuned the system to fit their brand while keeping it accessible, and user-friendly for engineers.

To maintain the system as they scale, we held training workshops to get everyone on board and comfortable with their new tools and proceedures.

We built complete design system in Figma to help them iterate fast and scale up smoothly across different platforms. We fine-tuned the system to fit their brand while keeping it accessible, and user-friendly for engineers.

To maintain the system as they scale, we held training workshops to get everyone on board and comfortable with their new tools and proceedures.

iOS notifcation design
iOS notifcation design
design system atomic component design
design system atomic component design
design system atomic component design
typography design
typography design
typography design
colour design
colour design
colour design
gradient design
gradient design
gradient design
design system documentation

Want to do something similar?

Book a chat to get a tour and scope your own project

Want to do something similar?

Book a chat to get a tour and scope your own project

Want to do something similar?

Book a chat to get a tour and scope your own project

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© Darkside Design Ltd. All rights reserved

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Hear about new tools, services, and events

Join 138 other product teams.

By subscribing you agree to our privacy policy

© Darkside Design Ltd. All rights reserved

Made with 🤍 on 🌎 Earth

Hear about new tools, services, and events

Join 138 other product teams.

By subscribing you agree to our privacy policy

© Darkside Design Ltd. All rights reserved

Made with 🤍 on 🌎 Earth