Zego insurance on-demand

Zego wanted a new product vision to help them scale their on-demand insurance product. We created a north star prototype to unify their experiences and a design system to support the three year transition.

15%

Conversion

A 15% conversion uplift in completed applications.

Faster Handoff

Huge efficiency gains for designers and developers.

40%

£14m Extra Revenue

Increase in annual revenue based on the early conversion data.

14m

Northstar Prototype

See the resulting designs Zego have been building

Northstar Prototype

See the resulting designs Zego have been building

Northstar Prototype

See the resulting designs Zego have been building

...there's enough work here to keep us sustained for years and the design system stuff is incredible. We’ve already seen a benefit, it’s already sped us up significantly.

Kyrsten McKartney - Lead Product Designer

Thanks for the walk through, It looks fantastic!

Vicky Wills - Chief Technology Officer

Thank you for the support with the onboarding flow - it’s been really useful. We’re now in a place where it’s all been shipped to have a look at user research and really test that flow. Brilliant!

Alix Lauzon - Product Manager

Design System

Build a consistent and clear brand identity with a custom design system or toolkit.

Heading Font

Modern Era Bold

Body Font

Modern Era Regular

White

Gray 50

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Gray 700

Gray 800

Gray 900

Gray 950

Red

Purple

Neon

Orange

Cyan

Pink

Blue

Black

Heading Font

Modern Era Bold

Body Font

Modern Era Regular

White

Gray 50

Gray 100

Gray 200

Gray 300

Gray 400

Gray 500

Gray 600

Gray 700

Gray 800

Gray 900

Gray 950

Red

Purple

Neon

Orange

Cyan

Pink

Blue

Black

Heading Font

Modern Era Bold

Body Font

Modern Era Regular

White

Gray 50

Gray 100

Gray 200

Gray 300

Gray 400

Gray 500

Gray 600

Gray 700

Gray 800

Gray 900

Gray 950

Red

Purple

Neon

Orange

Cyan

Pink

Blue

Black

I’m super happy, it’s great and it’s in line with all the stuff we wanted!

Head of Design and UX

Zego Northstar Prototype

The native app flows includes comprehensive designs for auth, dashboard states, process flows for topping up a preloaded balance, viewing and downloading documents, chat, and a self help guide.

Zego Design System

We built complete design system in Figma to help them iterate fast and scale up smoothly across different platforms. We fine-tuned the system to fit their brand while keeping it accessible, and user-friendly for engineers.

To maintain the system as they scale, we held training workshops to get everyone on board and comfortable with their new tools and proceedures.

Want to do something similar?

Book a chat to get a tour and scope your own project

Book a chat

Want to do something similar?

Book a chat to get a tour and scope your own project

Book a chat

Want to do something similar?

Book a chat to get a tour and scope your own project

Book a chat